A-Class in the final four of World Car of the Year 2013
The finalists for this year’s World Car of the Year have been announced – and the Mercedes-Benz A-Class is still in the running.
Already named as the ‘New Car of the Year’ at the AM Awards, the latest A-Class has shown it has no trouble winning prizes. It was one of the most popular Mercedes-Benz models even before it was released – over 90,000 pre-orders were taken by dealerships across Europe. There are usually three finalists for World Car of the Year, but the quality of each car was so high this year that a fourth car made the shortlist.
The A-Class can be chosen as a three-door or five-door, and comes with one of a brand new range of turbocharged engines. As the next stage in the legacy of the A-Class series, it has a fresh and sportier look. This was shown off to incredible effect in the interactive adverts for the car – Twitter users could vote to determine the outcome of the story, generating even more interest in the vehicle online.
This isn’t the first time that a Mercedes-Benz has made it through to the finals. In 2010, the E-Class was shortlisted in the top three. That model is now making a strong comeback in Geneva, having been updated with a full ‘facelift’ and new in-car technologies. All of the new Mercedes-Benz vehicles on display in Geneva are expected to maintain the highest standards, including the five-star Euro NCAP safety ratings earned by their predecessors.
The official result for World Car of the Year 2013 is set to be announced at the upcoming New York Auto Show – check back to see if the A-Class clinches the prize. Call or visit us at Mercedes-Benz Retail Group to find out more about the Mercedes-Benz A-Class or E-Class.