‘Best Customer Experience’ is one of the pillars of the Mercedes-Benz 2020 growth strategy, an initiative that will align the brand’s sales organisation to changing customer wishes in an even more targeted fashion. To combine all the elements of Best Customer Experience Mercedes-Benz has fashioned its new ‘Mercedes me’ brand, which was first presented at the Geneva Motor Show earlier this year.
Mercedes me is designed to offer convenient access to existing and future services whether via the digital platform or physically in city stores, the first Mercedes me store opened on 6 June in Hamburg, Germany. The city store offers an interactive brand and product experience with touch screens and configuration tools, as well as an area for personal sales conversations. The brand experience is rounded off by a restaurant and exhibition area for art exhibits, readings or concerts.
“With Mercedes me we have responded successfully to changed customer wishes and demands. Customers and interested persons can contact us whenever and wherever they like,” said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars. “Whether digitally or physically, we want to offer people a convincing and lasting brand experience.”
Other cities will see the opening of Mercedes me stores by the end of the year.