Mercedes-Benz, the innovators

July 30, 2013 • New Models, News

What makes a Mercedes-Benz so desirable? That is what we call the million dollar question.

There are certain elements of this world-leading super brand that have made it synonymous with craftsmanship and design for generations. Take the S-Class as an example, having celebrated its 40th birthday last year, the flagship car has been a launch-pad of innovation, especially when it comes to safety.

One example is the Anti-lock Braking System (ABS), which premiered in the car in the late 70s on the S-Class, something we expect fitted as standard to all vehicles these days.

Mercedes-Benz’s commitment to safety has never wavered and the new generation S-Class, due to arrive in showrooms in the coming months, is a testament to that. The Intelligent Drive safety system utilises past technologies and implements new innovations to assist the driver in avoiding danger and protecting them if it is unavoidable. Pre-Safe impulse helps to minimise accidents at speeds up to 30mph, and even helps drive the vehicle in slow moving traffic, transforming the driver into a passenger.

Although all this technology and safety equipment is generally taken for granted nowadays, it is this commitment to innovation and safety that places Mercedes-Benz as a global market leader. The lessons learned from research and development programmes such as the F1 campaign with MERCEDES AMG PETRONAS doesn’t just lead to on-track success such as Lewis Hamilton’s Hungarian Grand Prix victory: you the customer get to enjoy it behind the wheel of a Mercedes-Benz.

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