Mercedes-Benz has done it again. Success is being celebrated all round in Mercedes-Benz headquarters on the announcement of the 2012 “Golden Classic Steering Wheel” awards, three of which were awarded to Mercedes vehicles. With a focus on cars that will outlast their time, awards were made in the five categories of “Classics of the year”, “Classics of the future”, “Find of the year”, “Restoration of the year” and “Personality of the year”.
In specialist motoring magazine “Auto Bild Klassik’s” annual reader poll, the SLS AMG Roadster topped the charts as a “Classic of the future”, whilst the Mercedes-Benz 300 SL and 300 S Cabriolet were both named “Classics of the year”.
With wins to celebrate across three separate classes, Mercedes-Benz began its success with a resounding win in the “Cabrios & Roadsters” category. It was the Mercedes-Benz 300 S Cabriolet (W 188) that topped the list, garnering over a quarter of readers’ votes (26.9 percent). Just 203 of these elegant, open-top vehicles were built between 1952 and 1955.
In the “Classics of the Future” section, “Auto Bild Klassik” readers spoke, saying they loved the combination of dynamic power and beautiful design in the winning car – again a Mercedes-Benz. More than 22 percent of readers selected the Mercedes-Benz SLS AMG Roadster for the category “Cabrios and Roadsters”, beating off competition from brands from Italy, Great Britain, France and Japan, and earning the roadster a safe first place, hotly pursued by the new Mercedes-Benz SL (R 231), taking a well-deserved second place.
When it came to the “Sports Cars & Coupés” category, first place was awarded to the Mercedes-Benz 300 SL (W 194). Indeed a true classic, this stylish sports car of 1952 was chosen for its unique gullwing doors, not to mention the speeds it demonstrated on the world’s best race tracks, triumphing on many occasions. Following a full restoration, the oldest Mercedes-Benz 300 SL still in existence was put on public display earlier this year. Earning a solid 21.4 percent of the readers’ votes in the poll, the 300 SL was the unquestionable winner.
Mercedes’ successes this year were achieved in the third annual run of the “Golden Classic Steering Wheel” awards. The awards, well-known across the motoring industry, were started by the specialist magazine “Auto Bild Klassik”. This year’s competition drew a total of 24,906 participants, all readers of the publication or its online counterpart.